Jeff Diana Jeff Diana Jeff is a seasoned executive with more than 15 years of experience in HR. Prior to joining Atlassian in 2012, Jeff was CPO at SuccessFactors, an SAP company, where he built the company’s HR function from scratch, led a series of key initiatives to produce more than $25 million in savings, and doubled the company’s salesforce with a record-breaking 600 new hires in one year. Previously, Jeff was chief HR officer at Safeco, a personal insurance company, where he made one of the largest overhauls to the company’s rewards program to support a new high growth initiative. Jeff has held HR leadership roles at Microsoft, General Electric, and Bell South. Jeff holds an M.A. in Sociology from the University of South Carolina and an M.A. in Human Resources Management from the Darla Moore School of Business at the University of South Carolina.